Design Concept
The core of this brand is Julie’s connections to nature and her devotion to making excellent pastries and desserts. We pick dark green as our primary brand color for it to represent deep into the trees and forest, just like Julie’s name in Mandarin and Japanese. For the secondary color, we use golden yellow to add some vibrancy while maintaining maturity and sophistication. The logo combines Julie’s name in Mandarin, Japanese, and English. They all have a different purpose separately and together as one.
