Panoramix Project

Web Design

ON-THE-MOVE French Pastry Elevating / Sharing / Improving.

Client

Panoramix Project

Project Year

2019 - Current

Project Link

Brand Site

Team

Web Designer

Teddi Wang

Pastry Chef

Florian Bourquin

Brand Manager

Marie Chu

Project Background

In order to have a more cohesive and better organized online presence to increase sales and easier for our brand owner to control stock. We designed and created a website of our own using WordPress. Matching the vision of our pastry chef, we designed it with a clean and modern style where every step is intuitive and straightforward. You can buy products directly from our website and won't get lost on our website due to our clear information architecture(IA).

Empathize & Define

Problems

1. Customers couldn't buy products directly on our social media platform.

2. Customers have a hard time browsing our products and services.

After meeting with the pastry chef and brand manager and also gathering feedback from our customers, we conclude there are two major problems.

Firstly, before having our website, the brand primary used social media to reach its customers and sell its products and services. In Taiwan, the major social media platforms don't support selling products on site.

Secondly, because we have a large number and variety of products and services, we need a menu that's well organized and easy to browse through. So far social media doesn't match our need for this function.

User Stories

As a regular customer, I want to be able to purchase items directly, so that I don't have to text the owners every time.

As a new customer, I want to browse the products and services easily, so that I can save time shopping.

Goal Statement

Our website will let users browse and purchase our products and services easily which will affect our customer's impression of us as a brand by saving them time and energy.