1. Customers couldn't buy products directly on our social media platform.

2. Customers have a hard time browsing our products and services.

After meeting with the pastry chef and brand manager and also gathering feedback from our customers, we conclude there are two major problems.

Firstly, before having our website, the brand primary used social media to reach its customers and sell its products and services. In Taiwan, the major social media platforms don't support selling products on site.

Secondly, because we have a large number and variety of products and services, we need a menu that's well organized and easy to browse through. So far social media doesn't match our need for this function.